Adam Torralba-Lucas
Graphic Design Lead

Work

Brand lead

Global rebrand

Digital report

Sports infographic

Social media animations

Magazine

Finance infographic

Identity design

Cookbook

Charity illustrations

Advert campaign

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About

I have 15+ years of industry experience, 3 of which as design lead, driving brand strategy, delivering high-impact visual solutions, and fostering collaborative design cultures.

I have the ability to operate at both strategic and executional levels, and bring a blend of creative vision, hands-on design expertise, and leadership skills. Helping organisations scale their design function effectively, ensuring consistency and high-end output at every touchpoint.

My approach enables me to craft compelling brand systems, digital assets, and integrated campaigns that resonate with audiences and support business objectives. I am passionate about building scalable design processes and empowering teams through collaboration, mentorship and clear creative direction.

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Experience

Senior Designer / Design Lead

Global Screening Services / GSS (2022-Present)

Direction of all design output across the organisation, ensuring brand consistency and visual excellence across multiple touchpoints.
Lead the development and implementation of a refreshed brand identity, including the design and launch of a new corporate website and digital content strategy, resulting in increased online engagement.
Produce high-impact marketing collateral such as videos, reports, social media assets, pitch documents, exhibition areas, podcasts, and supporting key business growth initiatives.
Partnering closely with the Head of Marketing to strengthen brand positioning and drive strategic campaigns, contributing to an uplift in lead generation.
Build strong relationships with senior stakeholders to maintain visual consistency and align design output with business objectives.
Establish on-trend and scalable design processes and templates, reducing production time and improving efficiency across marketing deliverables.

Senior Graphic Designer

Marsh & JLT (2014-2022)

Led design initiatives across multiple business areas, delivering high-quality creative solutions from concept through execution.
Specialised initially in premium print projects before expanding into digital design, including video production, animation, website assets, and social media content creation.
Spearheaded projects that elevated brand presence and engagement across global markets.
Played a key role in major corporate rebranding efforts post-acquisition, ensuring seamless integration of visual identity across all platforms.
Management experience gained by managing and mentoring Junior Designers, fostering their professional growth and maintaining design quality.

Freelance Print & Digital Designer (2008-2022)

Working with a broad range of repeat global clients on a freelance basis within various sectors including Finance, Tech, Insurance, Advertising and Retail.

Junior Graphic Designer

Best&Co (2008-2012)

Junior Design role in a small design studio, with a financial and corporate client base. Delivering brand strategy and design expertise.